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About me
My goal is to make entrepreneurs aware that a consistent and elegant brand image is one of the key elements of its success on the domestic and international markets.
Graphic Designer
I graduated with a bachelor’s degree in Art & Design, with a specialization in Visual Communication. I spent a year of my studies on a foreign exchange, which allowed me to learn and understand cultural differences. This is a very important skill in the design profession and in business on a global scale.
I also completed training with a certificate in user experience design (UX) at Kajaani University of Applied Sciences in Finland. Knowing and understanding User Experience is extremely important in graphic design. Understanding the basic principles of UX allows you to think in a broader context, primarily the functionality of projects. The diversity of users, their skills, expectations and habits must be taken into account, which requires constant involvement in research and analysis of the behavior of individual recipients.
Experience
While still a bachelor’s student, I started working as a graphic designer in one of the best graphic agencies in Warsaw, where I designed graphic materials for well-known Polish and foreign brands, including the corporate sector.
I also led two different startup teams from scratch in terms of management and design. One of them is currently operating and developing dynamically on the foreign market.
Marketing
From 2023, I am studying at the Master’s level in Management and Marketing. The combination of knowledge in graphic design and marketing gives me an advantage over the competition in building brands for my clients. I also often provide advertising and marketing tips to my regular clients.
I also have experience working in an international company based in Spain in the project coordination department. Collaborating with people from all over Europe and even the world is an extremely valuable experience for me. I acquired intercultural communication skills as well as understanding various markets and the needs of customers from different regions. Working in an international environment, I learned to adapt marketing strategies to the specific expectations of local markets.
My activity
Since June 2024, I am the co-owner of a marketing agency specializing in Meta Ads and Google Ads. We create unique graphics and advertising campaigns for our clients that effectively contribute to achieving their intended goals.
In spare time...
In my free time I devote myself to creative ideas and activities. I paint pictures on canvas and visit museums, art galleries, theaters… Due to my curiosity about the world, I often travel with a laptop in my backpack.
Sylwia Łapot
Marketing
From 2023, I am studying at the Master’s level in Management and Marketing. The combination of knowledge in graphic design and marketing gives me an advantage over the competition in building brands for my clients. I also often provide advertising and marketing tips to my regular clients.
I also have experience working in an international company based in Spain in the project coordination department. Collaborating with people from all over Europe and even the world is an extremely valuable experience for me. I acquired intercultural communication skills as well as understanding various markets and the needs of customers from different regions. Working in an international environment, I learned to adapt marketing strategies to the specific expectations of local markets.